4
One of the biggest questions new brands ask is:
👉 “How much money should I spend on ads in the beginning?”
👉 “How do I check if my ads are giving profit (ROAS)?”
This guide explains exactly that — in simple, clear language.
Let’s start.
⭐ PART 1 — How to Spend Money on Ads in the Beginning
When you are just starting, your goal is not profit, your goal is data.
Why?
Because:
- You don’t know which audience works
- You don’t know which creative works
- You don’t know which hook works
- You don’t know which platform performs best
Your first month of ads = testing month.
So how much should you spend?
⭐ 1. Start Small: ₹300–₹500 Per Day (Testing Phase)
This is enough to understand:
- which UGC creative works
- which audience reacts
- which placement performs
- which hooks give reach
- which age group engages
You don’t need ₹50,000 in the beginning.
Even ₹10,000–₹15,000 for the first month is enough to gather strong data.
⭐ 2. Start With 2–3 Creatives (Not 10 or 20)
Beginners often make the mistake of launching 20 ads.
No need.
Start simple:
- 1 UGC demo video
- 1 UGC testimonial video
- 1 product photo carousel
Let Meta learn.
Let Google learn.
Small number of creatives → faster learning.
⭐ 3. Start With One Platform (Not All at Once)
If you are D2C:
✔ Start with Meta Ads (Instagram + Facebook)
They give the fastest learning + lowest cost.
Add Google Search/Shopping later, after understanding customer behavior.
⭐ 4. Use Only One Objective at the Start: “Sales” or “Leads”
Don’t choose:
❌ profile visits
❌ engagement
❌ reach
These will give you numbers, not buyers.
Start with:
✔ “Sales (Website conversions)”
✔ “Leads (Instant form)”
⭐ 5. Increase Budget Slowly After You See a Winning Ad
Once you identify a winning creative:
- higher CTR
- consistent reach
- low CPC
- add-to-carts
- good response
Increase budget by 20–30% every 3 days.
This prevents the algorithm from resetting.
⭐ 6. Spend 70% on Cold Audience + 30% on Retargeting
Simple structure:
⭐ Cold Audience (New People)
Budget: 70%
Goal: reach, awareness, new visitors
Best creatives: UGC hooks, demos, POV videos
⭐ Retargeting Audience (Warm Users)
Budget: 30%
Goal: conversions
Best creatives: testimonials, offers, before–after
⭐ 7. Don’t Expect Profit Immediately (Very Important)
Your first 7–14 days are learning phase.
ROAS will be unstable.
This is normal.
Once the algorithm learns:
✔ audience pattern
✔ best creative
✔ best time of day
✔ high-interest segment
You will start seeing stable results.
⭐ PART 2 — How to Check ROAS (Return on Ad Spend)
ROAS = How much money you made from ads / How much you spent on ads
Formula:
ROAS = Revenue ÷ Ad Spend
Example:
- You spend ₹1,000
- You earn ₹3,000
ROAS = 3X
(Every ₹1 gives you ₹3 back)
⭐ Where to Check ROAS?
You can check ROAS easily on:
⭐ 1. Meta Ads Manager (Instagram + Facebook)
Go to:
Ads Manager → Columns → Customize → Add “Website Purchases ROAS”
You will see:
- ROAS
- cost per purchase
- add-to-cart rate
- CTR
- reach
- CPM, CPC
⭐ 2. Google Ads Dashboard
Go to:
Campaigns → Columns → Add “Conv. value / Cost”
This number = ROAS.
⭐ 3. Shopify Dashboard / WooCommerce Reports
You can see:
- sales from ads
- UTM tracking
- conversion analytics
Combine this with your ad spend → calculate ROAS.
⭐ What Is a Good ROAS for Beginners?
| Industry | Good ROAS | Very Good ROAS |
|---|---|---|
| Beauty / Skincare | 2X–3X | 4X–6X |
| Baby Products | 2X | 3X–5X |
| Fashion | 1.5X–2X | 3X |
| Health / Wellness | 2X–3X | 4X |
| Gadgets | 1X–2X | 2X–3X |
| Home Products | 2X | 3X–4X |
Remember:
For new brands, even 1.5X–2X in the beginning is strong, because you are building data.
⭐ How to Improve ROAS (Beginner Tricks)
✔ Use UGC ads
They reduce CPC, increase CTR, and improve conversions.
✔ Add retargeting
Warm audience converts at 3X–6X ROAS.
✔ Fix product page
If your website is slow or unclear, no ROAS.
✔ Use better hooks
The first 3 seconds decide 80% of performance.
✔ Use 2–3 UGC creators
Different faces → different results.
✔ Refresh creatives every 7–10 days
Avoid ad fatigue.
⭐ Simple Spending Plan for First 30 Days
| Week | Budget | Goal |
|---|---|---|
| Week 1 | ₹300–₹500/day | Testing creatives |
| Week 2 | ₹500–₹800/day | Testing audiences |
| Week 3 | ₹800–₹1200/day | Scaling winners |
| Week 4 | ₹1200–₹2000/day | Retargeting + optimization |
This is the safest, smartest way to begin ads.
⭐ How Creator Navigator Helps New Brands With Ads & ROAS
Creator Navigator focuses on UGC ads, which are the BEST for:
✔ lower CPC
✔ higher CTR
✔ better reach
✔ better engagement
✔ higher ROAS
We help brands by:
- Creating high-converting UGC videos
- Writing hooks that increase watch time
- Providing ad-ready vertical creatives
- Testing multiple variations
- Optimizing for Meta & Google
- Retargeting-based testimonial videos
If you want ads that get reach, clicks, and sales, Creator Navigator gives you the exact UGC content required to achieve profitable ROAS.
Leave a Reply