Running ads on Amazon, Flipkart, and Meesho is one of the fastest ways to increase visibility, boost product rankings, and grow daily orders.
But each platform works differently.

Below is a clear, simple explanation of how ads work on all three platforms.

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1. Amazon Ads (Amazon PPC)

Amazon has the most advanced ad platform among all Indian marketplaces.
It works on PPC (Pay-Per-Click) — you pay only when someone clicks your ad.

Ad Types on Amazon

1. Sponsored Products Ads
   • Show inside search results
   • Appear on product detail pages
   • Best for sales
     ✔ Ideal for new sellers
2. Sponsored Brands Ads
   • Show your brand logo + product collection
   • Appear above the search results
     ✔ Best for brand awareness
3. Sponsored Display Ads
   • Retarget customers
   • Show on competitor pages
     ✔ Best for scaling & remarketing

When to Run Amazon Ads

• Launching a new product
• Boosting ranking on keywords
• Competing with similar brands
• Getting faster sales
• Clearing inventory

Key Metrics Amazon Looks At

• CTR (Click-Through Rate)
• CVR (Conversion Rate)
• ACOS (Advertising Cost of Sale)
• ROAS

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2. Flipkart Ads (Flipkart Advertising Console)

Flipkart ads also work on PPC but are simpler than Amazon.

Types of Flipkart Ads

1. Product Listing Ads (PLA)
   • Promote your product in search results
   • Most sellers use this
2. Display Ads
   • Banner ads
   • Usually for big sellers and brands
3. Smart ROI Campaigns
   • Automated campaigns
   • Flipkart decides bidding & targets
     ✔ Best for beginners

Why Flipkart Ads Work Well

• Customers buy fast
• Search intent is strong
• Flipkart promotes high-inventory sellers
• Lower competition compared to Amazon

Important for Flipkart Sellers

• Maintain high product rating
• Keep stock levels high
• Improve product images
• Lower return rate

These directly impact your ad visibility.

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3. Meesho Ads (Meesho Boost Ads)

Meesho ads are the easiest and cheapest to run.

How Meesho Ads Work

• You “Boost” products
• Meesho automatically shows them to more buyers
• You pay per click or per 1000 impressions (depending on campaign)

Types of Meesho Ads

1. Product Boost
   • Helps new products rank
   • Get visibility in categories
2. Smart Campaigns
   • Meesho decides who to target
   • Best for beginners
3. Retargeting Ads
   • Show your listing again to viewers
     ✔ Works great for high-return categories (clothing, home, beauty)

Meesho Ranking Factors

• Low price
• Fast delivery
• Good images
• High rating
• High click-through rate

If these are good → ads become cheaper.

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4. Amazon vs Flipkart vs Meesho Ads: Quick Comparison

Platform	Best For	Cost	Difficulty	Ad Types	Competition
Amazon	High sellers, branded sellers	Medium–High	Hard	3 advanced types	Very high
Flipkart	Value products	Medium	Medium	2 types	Medium
Meesho	Price-sensitive products	Low	Easy	Boost Ads	Low–Medium

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5. How to Run High-Converting Marketplace Ads (Step-by-Step)

Step 1: Keyword Research

• Use Amazon Search Term Report
• Flipkart trending keywords
• Meesho category keywords
• Target long-tail keywords first
  (example: “women’s cotton printed kurti”)

Step 2: Optimize Listing

• Title
• 5 bullet points
• A+ content (Amazon)
• High-quality images
• Competitive pricing

Better listing = Lower ad cost

Step 3: Start with Low Budget Testing

• Amazon: ₹500–1000 per day
• Flipkart: ₹300–600 per day
• Meesho: ₹200–300 per day

Step 4: Analyze Results After 3–5 Days

Check:

• ACOS (Amazon)
• CPC (all platforms)
• Orders
• CTR
• Ad ranking

Kill bad keywords → Scale profitable ones.

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6. Scaling Ads on Amazon, Flipkart & Meesho

Amazon Scaling

• Add more keywords
• Increase bids on high-converting keywords
• Use retargeting ads
• Launch Sponsored Brand ads

Flipkart Scaling

• Increase PLA budget
• Use automated ROI campaigns
• Improve listing performance score

Meesho Scaling

• Boost top 3 performing products
• Use Combo ads
• Retarget viewers

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7. Common Mistakes Sellers Make

❌ Running ads without keyword research
❌ Using poor-quality images
❌ Selling high-price products on Meesho
❌ Not checking ACOS
❌ Running only auto campaigns
❌ No retargeting
❌ Ignoring product ratings

Fixing these instantly increases ROI.

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Conclusion: E-Commerce Ads Are the Fastest Way to Boost Sales

Amazon, Flipkart & Meesho ads can completely transform your online business if you run them strategically.

The formula is simple:

Good product + Optimized listing + Right keywords + Smart ads =
🔥 Daily orders + Higher rankings + Repeat buyers